It's a shame really, because in the past their products were actually quite popular for games, because they were also popular for game developers who were often serious personal computing enthusiasts at the time. And Bungie was a really good developer that was Mac-first right up unitl they were acquired by MS.
Now that Bungie is independent again, maybe the post-Jobs Apple could finally come to embrace gaming? Throwing thousands of dollars at completely overbuilt gaming rigs and their associated cosmetics is pretty common, you think they'd be an attractive mark for a lifestyle-brand company like Apple.
I think Apple might want a piece of a market that's willing to overspend. They don't have to buy in to the aesthetic and culture of current "hardcore gamers", they can provide an alternative style and culture that expresses different values, like sophistication and creativity. I'm sure a lot of people would like an alternative to the Red Bull'd-up pseudo-hacker look.
Should I look at the sales of LED RAM and compare them to total game sales? I doubt that will demonstrate what you're claiming. A raw number means nothing.
> I'm sure a lot of people would like an alternative to the Red Bull'd-up pseudo-hacker look.
Are those people buying LED RAM even though it's not what they really want?
Now that Bungie is independent again, maybe the post-Jobs Apple could finally come to embrace gaming? Throwing thousands of dollars at completely overbuilt gaming rigs and their associated cosmetics is pretty common, you think they'd be an attractive mark for a lifestyle-brand company like Apple.