Yes they do, but it's bigger than technicalities. People buy products when the person behind it, shows confidence and a sense of "predictability" and consistency. Apple says (as extension from Steve Jobs), we care about the design, Apple goes for thin and slick, people will buy this, because "apple stand for slick design". This creates a bond between company-consumer.
This is more a psychology thing. It's why people like Trump get voted in. A weird example perhaps, but trump is 'simple', straightforward and 'predictable'. If he hates something, he will hate it with confidence and you can predict already how things will play out, when he's interviewed about it. This create "knowingness", and people might want a good leader, most of all, they want a leader that's consistent , good or bad, as long as it can be placed on the backburner in your mind.
You see this in many places where emotions are a factor. A mother mourning a missing child, eventually just "Want to know what happened". They likely will (partially) heal from the sadness of loss, but 'not knowing' will keep people awake indefinitely.
This is more a psychology thing. It's why people like Trump get voted in. A weird example perhaps, but trump is 'simple', straightforward and 'predictable'. If he hates something, he will hate it with confidence and you can predict already how things will play out, when he's interviewed about it. This create "knowingness", and people might want a good leader, most of all, they want a leader that's consistent , good or bad, as long as it can be placed on the backburner in your mind.
You see this in many places where emotions are a factor. A mother mourning a missing child, eventually just "Want to know what happened". They likely will (partially) heal from the sadness of loss, but 'not knowing' will keep people awake indefinitely.