3. OK they have a different business model and lots of content partners, but they won't tell you what it is, just invite you to sign up. I'm guessing it involves monetizing email addresses. If this content free proposition is your idea of a nice prospect, what is it based on? Anyone can say they have laudable goals, like beauty contestants who aspire to bring about world peace and end hunger. Perhaps they're just saying nice things without any real capability or intention to deliver?