>Hustle is public. And in the ad industry, publicity matters.
There's your reasoning right there.
I've drank a bit of kool-aid myself. It feels normal now to overlay a level of 'hustling advertising' because that's what the business culture does and you don't want to be the one guy in a client meeting who looks pained to be there.
Another way of thinking about it: would you learn to do a little dancing for a good salary + benefits?
It quickly becomes second-nature to at least be engaged in the hustling adverts and culture meetings. The real trap (which is toxic) is feeling like hustling is a competition and a second job.
This stuff can push introverts to the sidelines though, and that can make their real world suffer if they feel isolated because they don't participate as much.
There's your reasoning right there.
I've drank a bit of kool-aid myself. It feels normal now to overlay a level of 'hustling advertising' because that's what the business culture does and you don't want to be the one guy in a client meeting who looks pained to be there.
Another way of thinking about it: would you learn to do a little dancing for a good salary + benefits?
It quickly becomes second-nature to at least be engaged in the hustling adverts and culture meetings. The real trap (which is toxic) is feeling like hustling is a competition and a second job.
This stuff can push introverts to the sidelines though, and that can make their real world suffer if they feel isolated because they don't participate as much.