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Would you be ok with trading off your medical history for example?

What about insurance companies providing you a quote based on your online habits? Browsing car modification forums and then all of a sudden your car insurance goes up.

What about location based privacy?

What about government powers being able to exploit existing advertisement data infrastructure for law enforcement purposes?

Sure, seeing a new camera ad on instagram is harmless but the overreaching possibilities of sacrificing privacy are deep, profound for the society. There are so many aspects, I've just put forth a few above.



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