Adobe[0] has an entire analytics/tracking platform.

Microsoft is likely about the telemetry stuff happening in Windows 10. They're not supported by ads, but the tracking baking into the OS is a non-starter for a lot of tech folks.

[0]:https://www.adobe.com/analytics/adobe-analytics.html

Microsoft may not be directly supported by ads, but they're happy to show you ads in your purchased install of Windows 10 for other Microsoft products (Halo, One Drive, etc.)

EDIT: I'd be happier to hear why I'm incorrect in the place of downvotes.

They also prebundle a bunch of games in the "clean" install.

This is bonkers to me. How is this worth the damage they're doing to the brand?

Maybe the recent open source efforts and GitHub thing: if devs aren’t paying..

Bing?