- marketing companies they ask to run Facebook campaigns for you may be as clueless as they are
Source: I used to work for one (we had separate development and social media marketing departments). People doing marketing had no clue about statistics, they just shoved random whale graphs from Facebook's fanpage panel into a word document and wrote narratives that suggested everything is peachy. Customers read those reports, and since they had no way or skill of reevaluating the results on their end, they were happy and willing to pay. I'm not even assuming malicious intent on the part of the provider - just general cluelessness.
I'm increasingly convinced a lot of marketing on the Internet looks that way. Neither party understands the real meaning of the results, but as long as the buyer is happy, money keeps flowing.
- marketing companies they ask to run Facebook campaigns for you may be as clueless as they are
Source: I used to work for one (we had separate development and social media marketing departments). People doing marketing had no clue about statistics, they just shoved random whale graphs from Facebook's fanpage panel into a word document and wrote narratives that suggested everything is peachy. Customers read those reports, and since they had no way or skill of reevaluating the results on their end, they were happy and willing to pay. I'm not even assuming malicious intent on the part of the provider - just general cluelessness.
I'm increasingly convinced a lot of marketing on the Internet looks that way. Neither party understands the real meaning of the results, but as long as the buyer is happy, money keeps flowing.