What surprises be about reddit is that they get advertisers and ads while having one of the largest porn communities.
No one talks about this, and people are quick to say "Tumblr/4chan is just porn!", but not only is there a myriad of porn subreddits, many of them have OC content (people posting themselves), who thanks to reddit's new profile followers feature have a fanbase. One only needs to look at /r/sexsells (NSFW) to see this in action.
With the shutdown of Craigslist personals, people are (using and have been using) reddit for hookups as well. Crazy that they "get away" with the #1 killer of social media platform ad revenue.
I suspect this is due to a firewall between the types of content. I don't remember what interview I was listening to years ago, but I think it was Matt Cutts who said that Google has a whole porn team that makes sure that when you want porn, you get the most relevant porn sites and when you don't want porn, you get none.
I think Reddit is in the same boat. People don't avoid Google ads because they might end up on porn; in fact, lots of products only want to be placed next to porn.
If my understanding is correct, subreddits that host NSFW material (or at least, a substantial amount of it) get tagged and age gated. I imagine it's pretty easy to let advertisers opt out of those areas.
Age-gated subreddits are those that are listed as NSFW(18+). We ask that advertisers advertising adult-related products/services focus their targeting on these subreddits to ensure we are serving ads to the appropriate audience.
No one talks about this, and people are quick to say "Tumblr/4chan is just porn!", but not only is there a myriad of porn subreddits, many of them have OC content (people posting themselves), who thanks to reddit's new profile followers feature have a fanbase. One only needs to look at /r/sexsells (NSFW) to see this in action.
With the shutdown of Craigslist personals, people are (using and have been using) reddit for hookups as well. Crazy that they "get away" with the #1 killer of social media platform ad revenue.