> So if your business purpose is to mail something to the customer, full physical address is OK to collect. If your business purpose is to help them find a nearby store location, you may be expected to collect something less granular like ZIP code or metro area, depending on how many locations you have.
I would also like to stress out that, from my understanding, this data would rather be deleted immediately after use. That is, not saved at all after the query, or the delivery, unless the user explicitly opted-in to give you such data for advertising, etc...
I would also like to stress out that, from my understanding, this data would rather be deleted immediately after use. That is, not saved at all after the query, or the delivery, unless the user explicitly opted-in to give you such data for advertising, etc...