It was important enough for us that we moved from SF to London to be closer to our customers.
The big mistake we kept making was starting to sell a product idea when we should have still been listening and understanding. Other mistakes were assuming validation from one customer segment would translate to others and not understanding the customer's budget and purchase approval process as early as we could have.
Even with those mistakes, the gains have been tremendous. I think the literal process in the book is overkill for most web businesses but I would never walk away from the principles.
The big mistake we kept making was starting to sell a product idea when we should have still been listening and understanding. Other mistakes were assuming validation from one customer segment would translate to others and not understanding the customer's budget and purchase approval process as early as we could have.
Even with those mistakes, the gains have been tremendous. I think the literal process in the book is overkill for most web businesses but I would never walk away from the principles.