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Goolge had a similar product called Google Website Optimizer that it shut down years ago:

https://en.wikipedia.org/wiki/Google_Website_Optimizer

https://support.google.com/analytics/answer/2661700?hl=en

Some screenshots still floating around:

http://imgur.com/a/eReWQ

http://imgur.com/a/7XydI



"Shut down" is a little deceptive:

"Google announced that GWO as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into Google Analytics as Google Analytics Content Experiments."

They just merged it into another product, where it still exists today: https://support.google.com/analytics/answer/1745152?hl=en


I wonder how is this Google Optimize different from what's available in GA today.




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