Automatically sending the click beacon for every blocked ad will increase advertising costs but it will also increase vendor profits, motivating them to add even more ads.
Until the 3rd party click validators start to filter out clicks generated by this somehow. And then we will have yet another arms-race besides the adblockers one.
Not really. It mostly just devalues the ad units. Since none of these fake clicks result in any action on the advertiser's site, the per-click price the advertiser is willing to spend goes way down.
And at least in its current implementation, I would guess most 3rd party click validators already filter it out.
(disclaimer: ad-supported news sites pay my bills)
Automatically sending the click beacon for every blocked ad will increase advertising costs but it will also increase vendor profits, motivating them to add even more ads.
Until the 3rd party click validators start to filter out clicks generated by this somehow. And then we will have yet another arms-race besides the adblockers one.