The thing here is - for every social app, people are going to ask a) is it worth my effort to join this social network? or b) can this leverage my existing social network? And so, facebook, being the largest 2.0 social network becomes a cornerstone of the next generation of social apps.
I see it like the free-rider problem: facebook is like roads or plumbing or some other infrastructure, everybody profits from having one central established social network, but the reason it is in that position is because it's free. The hard part is just like paying for roads - you have to find a way of getting people to pay for it without diminishing its appeal
I see it like the free-rider problem: facebook is like roads or plumbing or some other infrastructure, everybody profits from having one central established social network, but the reason it is in that position is because it's free. The hard part is just like paying for roads - you have to find a way of getting people to pay for it without diminishing its appeal