Or maybe just a little higher. Their mailing list is comprised of the people most likely to buy this sort of thing. Selling to the general public might not result in many more sales than the mailing list alone, especially considering that the purpose/use of Urbit is so opaque.
Quite possible. Personally my decision to buy was based on a desire to finance the development of an interesting new operating system and p2p network -- so I paid cash to a company that is doing that -- so the purpose was clear from that angle.
