If that's Amazon's motivation then they have a lot of work to do. Their shipping practices are enormously wasteful. They will ship small, non-delicate items in huge cardboard boxes, with inflatable padding thrown in for even more waste. Other shippers have the good sense to use plastic bags for things like clothes, which cuts the weight and volume of the waste enormously. My house orders a lot of Amazon and I spend a lot of time each week just dealing with the enormous amount of shipping waste this generates. It's so bad that I am thinking of checking out Costco instead.

I think it would be simple for Amazon to improve this if they actually cared but for them it's easier to toss everything into huge boxes and let the customer deal with the fallout.