I also think it's interesting Reubens developed an entire plan to resurrect his career from what is typically an irrecoverable disaster.
Performing his stage show in L.A. so that someone from a movie studio will "discover" him again and get psyched about a movie project? That's really really clever.
Urgh. He didn't 'hack his reality' any more than he knitted, cooked or birthed it.
Stop misappropriating words because they sound cool, there are whole dictionaries jam packed full of superb words, and its a lazy shame to lean on tedious zeitgeisty phrases.
Seriously, though, his use of the word hack was obviously intended to disarm the GGP's implied argument. It made me chuckle, and I think was a good word choice despite it's "tedious zeitgeistiness".