I don't really understand the point you're making here. Who suggested having ads improved the reporting? It made the reporting available to you at a lower (or free) price.
The argument made slightly above was that without ads, we lose the current media environment. I'm saying (agreeing with some) that since the current media environment contains very little reporting of value, I don't see a real reason to maintain it.
Ads providing revenue has not led to value, ergo I don't see much reason to protect the status quo for fear of losing it.
