It is somewhat rare that companies will recognize the fallacy of sunk costs ("We've already spent so much, we need to do this"). I think the world would be a much different place if we could somehow overcome this cognitive error.
I see this repeated all the time and tend to label it "the investment-bias fallacy" but it's also called commitment bias. [0] Go into any casino where people are trying to win back their lost money is one classic cliché.
