>it's skewing the amount of evidence away from diet and towards exercise, when the reality is that both are important.
I very much doubt that a series of studies, if valid, and even if funded by Coke, is "skewing" the amount of evidence.
It's common knowledge that fitness is dependent on diet and exercise. I don't see much wrong with a corporate entity producing legitimate science that happens to support their product (if that's the case here), especially in a maternalistic society like the US, that wants to "ban" things like soft drinks for "the good" of the populace.
I very much doubt that a series of studies, if valid, and even if funded by Coke, is "skewing" the amount of evidence.
It's common knowledge that fitness is dependent on diet and exercise. I don't see much wrong with a corporate entity producing legitimate science that happens to support their product (if that's the case here), especially in a maternalistic society like the US, that wants to "ban" things like soft drinks for "the good" of the populace.