It should be notied the Dr. Blair is one of the most cited exercise science researchers of all time. He's not simply a shrew for Coca Cola, he has produces some of the most monumental papers in the field. If you look at his career timeline, his research matched with what Coca Cola wanted to promote (before they started working together), not the opposite.

He is also extremely passionate about helping reduce obesity in South Carolina especially. One of the nicest and most honest people I've ever met.

*disclaimer, I've worked with him on startups combining exercise science and mobile apps.