Not sure about iPod but many players like the cowon iaudio or sandisk sansa series act just like USB drives. So you just drag and drop songs to or from any computer so its easy to share songs with friends.
Yes, which is why I said it is not at all what I thought it was. I was wrong before, and now I know. How wrong my existing knowledge of Factor was surprised me enough that I commented on it.
"To get GS to make the site look less official/confusing and bit less insulting" is only part of the answer.
The other part, as mechanical_fish has elqouently pointed out above, is to reach present/past/potential customers of 37s who were mislead by GS into thinking that 37s does not answer customer questions. Contacting GS alone would not have solved the damage GS already did. It was not enough for 37s to prevent future abuse, but also to turn back the damage already done in the past.
I guess the randomness is what differentiates it from thousands of other chat sites. However, the randomness also leads to the kind of conversations seen above.
They are also offering a browser plugin for your PC or Mac so you don't need their box. The box is only required if you want to use your TV and not your computer.
I strongly believe that these things are not trivial to do well yourself and maintaining such an infrastructure will distract you from your core competency.
Don't tell that to us here. Say that in a convincing manner on the homepage.