How does this business scale without affecting quality?

Why is the birth of this particular (small) security consulting firm more newsworthy (in contrast to all of the others that have popped up)?

1. It doesn't.

2. I don't know.

1. tptacek answered this already.

2. https://news.ycombinator.com/leaders (read #1)

I mean, yes, (2) is why it's on the front page, but I too find it weird that we're talking about this.