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There's nothing misleading about that title, it's a valid and based on our legal analysis of what's been happening in the EU.

That said, I appreciate your comment, and I understand how you feel. Let me explain why I feel the "6 months in jail" blog post is valid.

Per the law in question: "Violation of a ban [on Google Analytics] issued by the Danish Data Protection Agency is punishable pursuant to the Data Protection Act, section 41, subsection. 2, no. 4, with a fine or imprisonment for up to 6 months, cf. section 41, subsection 1.”

Just because no one has been jailed yet, doesn't mean a law is not valid. The title of the blog post is directly related to the law we talk about in the blog post. So it's not misleading, we're simply relying factual, legal information.

We take privacy and privacy law very seriously, as it’s the cornerstone of our company, and the highest value that we’ve got. So we share these legal rules, not to generate misleading information or clickbait, but because it’s something we care a great deal about. And, our customers value our analysis of these privacy laws (through our lawyers and privacy officer).

Hope that helps shed some light on the blog post title. And we always appreciate feedback (it’s why most of the decisions about our software were made = feedback from folks).


It is misleading, it reads like news: "Someone went to jail for 6 months for using Google's services".


We actually looked into this:

https://usefathom.com/blog/google-analytics-seo

Funny as it sounds, using Fathom instead of GA could increase your SEO rankings :)


Thank you! I'll give it a shot.


Your stats are wholly incomplete compared to Fathom, lack any kind of GUI, graphs, or date-based filters. I think the comparison in speed is like comparing an apple to an elephant :)


Yeah I'm lacking a ton of stuff. No GUI, nothing in fact. But the tracker I've implemented (not into prod yet) does get under 90ms globally.

Your service, which I've seen is serverless, is actually pretty fast compared to other services and for that I have to admire your work. However, as I've done some response time testing on Postman (https://twitter.com/notsuryad/status/1199201916850278400?s=2...) I've found that my service is getting right next to Google Analytics' response times.

I'll release more details about how I've conducted this soon, but I hope the best for Fathom (I've used Fathom self hosted before but ran into some issues).


Nah, #Firefox4life ;)


Hell yah to that too!


Not all businesses use ads or data studio though. Those folks are looking for quick and easy stats they can use to run their business, like what content is popular, what referrals are driving traffic. And, if they're a business, they are making money, and at least some can afford to pay for expenses like website analytics. Like all software, it's not for everyone in every situation, but it is for certain folks in certain situations.


You're most welcome!


"best" is however you define the term :)


Agreed!


lolololol


Appreciate the note and thought here. I do disagree though, as it feels like the spirit of GDPR is to make into law the protection and privacy for regular people. Fathom does this to the best of our ability, and our code reflects our agreement with the spirit of the law.

Analytics is required for business and isn't going anywhere. The laws don't feel like they are trying to shut down analytics completely, they are just asking this type of software to do better. That's what I think we are doing with this—and there are no other analytics companies who come close to our level of obfuscation and non-tracking of personal data.

If the intent of the law is do better with privacy and data, we are doing it to the best of our abilities. It's not a skirting around the issue, we are agreeing with it in our code and logic for how our tracker works.


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