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Applying usability to wine is a great way to improve the experience. Great post.

Someone in Japan tried to tackle the problem by setting up a sake tasting room with 120 vending machines:

https://www.youtube.com/watch?v=OM8pMZrBGRI (Japanese video)

https://www.youtube.com/watch?v=NxNRvfMihI0 (English video)

It solves a few of the usability problems: there's a top ten most popular sakes list on the wall, you're buying it from a machine which removes any peer pressure, each sake has notes on the front about the type and acidity level, and they give you a cucumber to cleanse your palette in between drinks.


Same talk w/ big slides and tiny Demis: http://chris.ill-logic.com/systems-neuroscience/


Determination is a quite powerful force. As Calvin Coolidge once said:

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.


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