Discord has always felt more personal than just voice comms over a game. The way you can see more and more about what your friends are doing - like what song on spotify or how long you're playing fortnite, and how many days in a row you're playing these games.
I feel like it has always been on this path to capture more and more of your data and personally link it to who you are.
A million dollar question, don't you think? That said, my point above was about the terminological confusion, i.e. you shouldn't use generative AI for that kind of stuff, which is pretty standard application domain for applied ML/statistics.
Academia tends to lag a year or two behind the times, but I believe this is a valuable and extremely practical way LLMs should be used in practice.