You can, and if you want to use Lambdas, you can also route to them from ALBs, which has a bit confusing of a pricing model for comparison, but has no per-request cost.
Oh, ALBs. Now that's a mess. You'll either be charged per new connection, per concurrent connection, per byte, or per rule evaluation, depending on which is highest any given hour.
I think that the presence of effectively meaningless warranties is ripe for exposure.
Unlimited replacements for a $40 screen protector? Just send us $20 to ship you the free replacement.
Business relies on government for enforcement of contract and commercial law, but simultaneously creates intentionally confusing terms and fights against the authority of government to enforce the other side (for the consumer).
In addition to the information asymmetry, there's an overall power asymmetry -- both need to be addressed.