Employees accept work-from-home & look for a work-from-home job.
New applicants see on-site only and apply elsewhere.
Choices:
1. Hire desperate people who will come in
2. Accept that high-talent staff are unavailable to your company
3. Pay 30% more than the market for on-site staff
I would go as far as to suggest that any CEO who stubbornly and credulously insists on RTO from an ideological perspective should be treated with a healthy level of distrust by the company’s shareholders.
Why else would you deliberately choose to reduce your talent pool, be forced to pay more for that talent pool than your competitors, and result in a lower employee NPS, which in turn makes it harder to retain them.
RTO only works when WFH rates are low and the talent pool is forced to accept RTO. However we crossed that rubicon.
Now insisting on it as a CEO just makes you look incompetent.
Keeping this sort of secret knowledge to yourself is so isolating, but sharing it only makes it worse.
Pretty soon, the only people who find your company enjoyable are malthusians, christian apocalyptics, and emos. I mean the smiths are great, but have you heard....