The color changing aspect of this bulb is a cool idea, but in reality would end up as a just something neat show off. On the other hand, if they can also accurately mimic the warmth and brightness of an incandescent using this approach, I'd buy it.

I like this idea and have heard that Einstein did the same thing.

I'm doing it with my fridge too. I eat the same thing for breakfast every day. I just need to fuel up and get to work.