I don't know about the OP, but if you pay me up front my shell company will agree to indemnify you against anything you want. For various reasons, I will not personally be responsible for any of it and I do draw a heft salary because I'm awesome. But if there is any money left over after design meetings in the Bahamas on the corporate yacht, I'm sure there will be lawyers available to take it.
Moore's Law will ensure the cycle will come back. When a smartphonesque device can robustly house your private cloud. At that stage the brick and mortar warehouses will have to offer other solutions than just enabling cloud services.
Joomla and Drupal think of it like Python and Ruby, in the sense of: the same thing but fundamentally absolutely different. I would say Drupal is better. But it doesn't really matter, either is fine and will get the job done.
If the site is not very big, consider Wordpress. For one reason: the community and with that mainly the pulgins available. For example there are WP plugins that do the whole conversion for mobile for you or do SEO for you. It really depends on what the site should do. But Wordpress can be easily the best solution.
Now, all that is moot, to a level, because all these CMS have nice importerts/exporters, so you cannot really make a big mistake that will sink everything.
If however, the site in question is bigger a site than just "a website", consider Typo3. It's a beast. It's cool. It may not worth the effort for a small shop, but if the site has enough size, try Typo3. Beast!
> and only noticed by the third that has a feel for it.
Everybody feels something. It's just that most people don't realize what it is what they are feeling. But subconsciously they feel a difference. And that diference may (or may not) influence the buying decision.
It’s also interesting that in studies of typographical variations like fonts and line lengths, significant differences have been found in metrics like reading speed and in measured retention, even when the readers either did not realise there was a difference or even subjectively preferred a style that was objectively inferior in some ways. Moreover, while a lot of readers may not notice or distinguish details to the extent that a trained designer would, there are often very clear and consistent patterns in their general preferences.
So while it’s often true that the best typography is “invisible”, that doesn’t mean it has no effect on either the reader’s subconscious perception of the text or on more practical matters like how quickly and accurately they will read it.
Can you elaborate on that? I honestly can't see it.