you'd be surprised how ineffective pitching the potential for a new distribution channel is to most sellers, they value their time so highly getting them to convert is incredibly tough. you can only do it by making it very easy for them to integrate their set up with the platform you're offering.

not surprisingly we have a deep understanding of what these sellers want and have developed tools they use. we always wanted to eventually build trading platforms but didn't have the buyers to seed an initial platform with. now we can promise them great tools and an immediate audience for their products.

incidentally there's no vest on our cash, we're working at Live Current because we see it as the next step of Auctomatic (hence we've kept a lot of autonomy) and not a well-paid job. it'd be very tough for someone to compensate us well enough that we'd be happy to work as web devs implementing someone elses ideas on domains.

What they really say is Make something people want. It's interesting that, whenever I have inside knowledge about an article's subject, I always seem to catch little mistakes like this. And it makes me wonder, how many other details do they get wrong?

It's a tired but true cliché: don't believe everything you read. (That being said, this article is basically right---as far as I can tell.)